Hey! I'm Erick ✌️
I am a UX & Product Designer with over 10 years of experience building user interfaces and helping startups and large companies in Education, Financial, Wellness and E-commerce industries to increase engagement and effectiveness of their products.
Currently, I'm working at PicPay as a Senior Product Designer.
I have been designing new features for PicPay Negócios app, which is an app dedicated to sellers and businesses, and I'm responsible for enhancing experiences related to bank statement and account closure.
I started my career as a front-end developer, and that helped me understand a lot about technical constraints when designing a digital product, communicate effectively with engineering team and validate hypotheses through fast experiments such as A/B tests and landing pages.
When I’m not designing, you’ll find me exploring creativity through photography, playing video games or enjoying outdoor activities. 🌿
Design principles: Data-driven, minimalism and empathy.